WAW = Web + App + WiFi for your business
The powerful name WAW originates from the minimum selection of tools 3 in 1 (Web + App + WiFi) for creating digital identity of a business entity in the travel sector. Thus, all customers’ needs can be satisfied at each step of the customers’ digital journey – looking where to go, when on site and after leaving the premises to come back again. WAW is a new generation tool in HoReCa sector, which is already compulsory in the nowadays digital world. This platform includes website with adaptive design, mobile app and WiFi self-service platform for selling services on site without commission. It is a specialised platform, offering own website, apps and WiFi portal for city and resort hotels, venues, restaurants, cafes, nightclubs, bars and other travel sites.
Website
The website needs to be modern, functional and mobile responsive with impressive design to attract the potential clients’ attention in their first step of their digital journey. When discussing a website for city and resort hotels, venues, restaurants, cafes, night clubs, bars and other travel sites, here are some of the compulsory innovative web functionalities in tourism:
- Individual design;
- Adapted for any device;
- Intuitive booking engine;
- Integrated:
- Social networks;
- Vouchers and offers;
- Ratings and reviews;
- Pop-up messages;
- Payment gateways;
- Information and interesting places to visit;
- Customer behaviour analysis
Mobile Applications / Apps
Nowadays we can do almost anything through our smartphone and the right mobile app – from ordering food or taxi, to paying our bill in the shop, making a reservation, ordering a deposit or signing digital documents. Some of these tasks have become even easier thanks to the existence of the mobile devices. Therefore, it is important each premise in HoReCa to have its own mobile app with effective visual and functional property. Thus, it will be easier to achieve the marketing objectives after the guest departure and will allow to be developed an effective loyalty programme. When discussing a mobile application for city and resort hotels, venues, restaurants, cafes, night clubs, bars and other travel sites, here are some of the compulsory innovative app functionalities in tourism:
- Customised design;
- Push notifications;
- Facebook integration;
- Variety of promotions and offers;
- An integrated Google 360 ;
- Online orders;
- Customer’s profiles and loyalty programmes;
- Targeting based on geo-location;
- Questionnaires and analysis of the customer opinion and requirements;
WiFi self-service platform
The third very important step for developing of digital identity is an internal WiFi platform for selling services on site without commission. This way the customers are engaging with the brand from their first attempt to access the internet in the venue. Thus, they will easily find what they need in your city and resort hotels, venues, restaurants, cafes, night clubs, bars and other HoReCa site. Here are some of the compulsory functionalities which can promote and sell the services you offer in the travel industry in the most effective way:
- Information part;
- Banner adds;
- An integrated online shop;
- Module for ordering at the reception;
- Live chat with the reception desk;
- Room service;
- E-menu;
- Connection to:
- Taxi services;
- Rent-a-car;
- Ticket office;
- Venues;
The innovative element in WAW platform is the fact that it enables the managers in HoReCa sector to optimise significantly the resources needed, while allowing them to manage the content which is visualised on each of the interfaces – easy and intuitively with just few clicks from one place. Moreover, consistent with the market requirements, WAW is a SaaS service which is charged monthly. There are no instalment fees and surcharges. The business model is affordable and suitable for 4 and 5 stars hotels as well as for small family hotels, guest houses, restaurants, night clubs and other venues in the travel industry.
